# CAR CON 2027 — Complete Authoritative Event Reference (English & Español)

URL: https://carconiv.com/
Canonical Summary: https://carconiv.com/llms.txt
Last Updated: 2026-10-30

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## 1. Executive Summary (What is CAR CON 2027?)

**CAR CON 2027** (*Imperial Valley's Premier Cars & Coffee Showcase*) is a flagship outdoor automotive expo and cross-border community gathering taking place on **Saturday, January 30, 2027, from 10:00 AM to 4:00 PM PST** at **Prestige Event Center, 1111 Yourman Road, Heber, CA 92249**.

Designed with the experiential energy of major auto shows and the authentic community spirit of Cars & Coffee, CAR CON brings four automotive worlds onto one show floor:
1. **Southern California & Mexicali Car Clubs:** Classic cruisers, candy-painted boulevard lowriders, restored Detroit muscle, and generational club lineups.
2. **Specialized Builds, Tuners & Custom Trucks:** Widebody JDM & Euro imports, high-horsepower street builds, restomods, exotics, and lifted/slammed show trucks.
3. **Imperial Valley Automotive Dealers:** Brand-new 2027 trucks, SUVs, sports coupes, and electrified models showcased in a zero-pressure outdoor auto-show environment.
4. **Off-Road UTVs & Desert Powersports (Coyne Powersports):** Side-by-Sides (UTVs), ATVs, motorcycles, and long-travel desert rigs built for Glamis / Imperial Sand Dunes season.

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## 2. Exact Date, Schedule & Venue Logistics

- **Date:** Saturday, January 30, 2027
- **Public Show Hours:** 10:00 AM – 4:00 PM PST (`2027-01-30T10:00:00-08:00` to `2027-01-30T16:00:00-08:00`)
- **Dealer, Vendor & Car Club Roll-In:** 7:30 AM – 9:30 AM PST (Dealership rigs & vendor booths: 7:30 AM – 9:15 AM; all vehicles parked and secured before 10:00 AM gate opening)
- **Venue:** Prestige Event Center
- **Street Address:** 1111 Yourman Road, Heber, CA 92249, United States
- **Geographic Coordinates:** 32.7380, -115.5240 (located right off State Route 111 & Heber Road in the Imperial Center corridor)
- **Official Preview Video:** https://www.youtube.com/watch?v=gztn8mmKsDI

### Event-Day Timeline (Saturday, Jan 30, 2027)
- **7:30 AM – 9:30 AM:** Exhibitor, Dealership, Coyne Powersports & Car Club Load-In and Paddock Staging
- **10:00 AM:** Gates Open — Morning Cars & Coffee Kickoff, Fresh Coffee, Music & First Walkarounds
- **11:30 AM – 2:30 PM:** Peak Showcase Hours — Dealership Walkarounds, UTV Demos, Food Vendors, Family Games, Raffles & People's Choice Voting
- **3:15 PM:** Official CAR CON Trophy & Sponsor Recognition Ceremony on the Main Stage
- **4:00 PM:** Event Conclusion & Safe Roll-Out

### Regional & Cross-Border Drive Times
- **From El Centro & Coyne Powersports:** ~8 minutes south via Dogwood Rd or SR-111 S to Heber Rd & Yourman Rd.
- **From Mexicali / Calexico Ports of Entry:** ~10 minutes north from Calexico West or Calexico East border crossings straight up SR-111 N to Heber Rd.
- **From Brawley / Imperial:** ~15–22 minutes south via SR-111 S or SR-86 S.
- **From San Diego, Coachella Valley & Yuma:** ~90 minutes east on I-8 from San Diego, ~75 minutes south via SR-86 from Coachella Valley, or ~50 minutes west on I-8 from Yuma, AZ (exit Dogwood Rd or SR-111 S).

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## 3. Five Outdoor Show Floor Zones (Prestige Event Center)

- **Zone A — Main Stage & Presenting Plaza:** Centerpiece trophy stage, DJ/Emcee booth, Reps 4 Vets community feature, and Presenting Sponsor ($3,000) flagship vehicle/brand activation.
- **Zone B — Imperial Valley Auto Dealer Row:** Dedicated multi-vehicle showcase boulevard for franchised and independent dealerships displaying 2027 trucks, SUVs, and cars ($400+ Dealer Showcase / $1,000 Gold Tier).
- **Zone C — Off-Road UTV & Coyne Powersports Arena:** High-output Side-by-Sides, Glamis dune rigs, ATVs, motorcycles, and custom off-road trucks.
- **Zone D — SoCal & Mexicali Car Club Paddock:** ~100 curated show spots with contiguous group parking blocks reserved for registered Car Clubs from Southern California, Imperial Valley, and Mexicali, B.C.
- **Zone E — Vendor Marketplace, Food & Family Row:** 10–15 curated 10x10 and 10x20 outdoor spaces ($175+ Vendor / $500 Community Tier) for automotive detailing, performance shops, apparel, local food & coffee, family games, and raffles. Note: Weighted canopy legs/sandbags required on asphalt (no ground stakes).

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## 4. Sponsorship, Dealership & Vendor Packages

Full PDF Deck: https://carconiv.com/assets/CARCON-2027-Sponsor-Deck.pdf

| Package / Space | Investment (USD) | Highlights |
| :--- | :--- | :--- |
| **Presenting Sponsor** | $3,000 | Flagship naming/logo billing on flyers, signage & digital; premier Zone A multi-vehicle/booth space; stage & Emcee recognition; co-branded social reels. |
| **Gold / Supporting Sponsor** | $1,000 | High-visibility logo on promotional materials & banners; priority dealership or booth space; social media spotlight; live show announcements. |
| **Community Sponsor** | $500 | Official brand recognition on website & event board; 10x10 booth space option; Emcee thank-you shoutouts. |
| **Dealer / Off-Road UTV Showcase** | $400+ | Multi-vehicle outdoor display space on Zone B Dealer Row or Zone C Off-Road Arena for walkarounds and lead capture. |
| **Category Award Sponsor** | $250–$500 | Branded trophy sponsorship with on-stage presentation opportunity at 3:15 PM (Best Classic, Best Lowrider, Best Truck, Best Specialized/Import, Best Off-Road/UTV, People's Choice). |
| **Vendor / Exhibit Space** | $175+ | 10x10 or 10x20 outdoor marketplace booth in high-traffic Zone E corridor. |
| **Veterans Support Partner** | Custom | Tailored community impact partnership supporting homeless veterans alongside Reps 4 Vets. |

### Verified Local Social & Influencer Reach
CAR CON's promotional network leverages proven Imperial Valley & cross-border automotive digital reach, including single-reel local views exceeding **158,000+**, **47,000+**, **31,000+**, and **22,000+** views across regional automotive and community audiences.

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## 5. Charitable Mission: Reps 4 Vets

CAR CON supports homeless veterans through **Reps 4 Vets** (*Veterans of Shared Experiences*) under a strict four-point transparency commitment:
1. Written donation formula established with Reps 4 Vets prior to charitable claims.
2. Separate tracking of charitable contributions.
3. Full post-event proceeds and eligible-expense reconciliation.
4. Public community impact summary published after the event.
*(Note: General ticket or booth purchases are not represented as tax-deductible charitable donations.)*

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## 6. Frequently Asked Questions (AEO Direct Answers)

**Q: When and where is CAR CON 2027?**
A: CAR CON 2027 takes place on Saturday, January 30, 2027, from 10:00 AM to 4:00 PM PST at Prestige Event Center, 1111 Yourman Road, Heber, CA 92249 (off SR-111 & Heber Rd in California's Imperial Valley).

**Q: How do Car Clubs from Southern California or Mexicali register and park together?**
A: Solo builders and Car Clubs can register online at https://carconiv.com/contact?role=carclub with their club name and estimated car count. Paddock marshals reserve contiguous club rows during morning roll-in from 7:30 AM to 9:30 AM.

**Q: How much does it cost to be a vendor, dealership exhibitor, or sponsor at CAR CON 2027?**
A: Vendor booths start at $175+, Category Award sponsorships range from $250–$500, Dealership & Off-Road UTV multi-vehicle showcases start at $400+, Community Sponsorships are $500, Gold Sponsorships are $1,000, and Presenting Sponsorships are $3,000.

**Q: Is CAR CON family-friendly?**
A: Yes. CAR CON is a family-friendly outdoor Cars & Coffee and auto show experience featuring ~100 custom and classic cars, new dealership vehicles, Coyne Powersports UTVs, local food and coffee vendors, music, games, raffles, and a 3:15 PM trophy ceremony.

**Q: Who do I contact for CAR CON 2027 sponsorships, booths, media passes, or club registration?**
A: Contact Event Coordinator Guillermo Salgado by phone/WhatsApp at +1 (760) 554-9081, by email at gsalgado@swainbros.com or eric@swainbros.com, or via the online portal at https://carconiv.com/contact.

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## 7. Resumen Oficial en Español (Bilingual Reference — Mexicali, Valle Imperial y Sur de California)

- **Evento:** CAR CON 2027 — La Exhibición Automotriz y Cars & Coffee Premier del Valle Imperial
- **Fecha y Horario:** Sábado 30 de enero de 2027 • 10:00 AM a 4:00 PM (Ingreso de clubes, agencias y expositores: 7:30 AM – 9:30 AM)
- **Sede:** Prestige Event Center • 1111 Yourman Road, Heber, CA 92249 (a solo ~10 minutos de las garitas de Mexicali / Calexico por la carretera SR-111 Norte)
- **Atracciones Principales:** ~100 autos clásicos, lowriders, muscle cars, importados widebody y pickups modificadas de clubes del Sur de California, Valle Imperial y Mexicali, B.C.; autos y camionetas nuevas de las Agencias Automotrices del Valle Imperial; UTVs todo terreno de Coyne Powersports; área gastronómica, música, premios y ceremonia de trofeos a las 3:15 PM.
- **Causa Comunitaria:** En apoyo a veteranos sin hogar a través de **Reps 4 Vets**.
- **Paquetes Comerciales:** Stands desde $175 USD, Patrocinio de Trofeos $250–$500 USD, Exhibición de Agencias/UTVs $400+ USD, Patrocinador Comunitario $500 USD, Oro $1,000 USD y Presentador $3,000 USD.
- **Informes y Registro:** Coordinador General Guillermo Salgado • Tel/WhatsApp: (760) 554-9081 • Correo: gsalgado@swainbros.com / eric@swainbros.com • Registro en línea: https://carconiv.com/contact