# CAR CON 2027 — Imperial Valley's Premier Cars & Coffee Automotive Showcase

> CAR CON 2027 is an outdoor cross-border automotive showcase and Cars & Coffee expo on Saturday, January 30, 2027 (10:00 AM – 4:00 PM PST) at Prestige Event Center (1111 Yourman Road, Heber, CA 92249) in California's Imperial Valley. It unites ~100 specialized builds, classics, and lowriders from Southern California and Mexicali car clubs alongside new vehicles from Imperial Valley Automotive Dealers and Off-Road UTVs from Coyne Powersports, benefiting homeless veterans via Reps 4 Vets.

## Quick Event Facts (Canonical Citation Summary)

- **Event Name:** CAR CON 2027 — Imperial Valley's Premier Cars & Coffee Showcase
- **Date & Hours:** Saturday, January 30, 2027 • 10:00 AM – 4:00 PM PST (Exhibitor & Car Club Roll-In: 7:30 AM – 9:30 AM PST)
- **Venue:** Prestige Event Center, 1111 Yourman Road, Heber, CA 92249, USA (off SR-111 & Heber Rd; 32.7380° N, 115.5240° W)
- **Expected Scale:** ~100 curated show vehicles, 300–500+ attendees, 10–15 vendor booths, automotive dealerships, and powersports displays
- **Regions Served:** Imperial Valley (El Centro, Heber, Calexico, Imperial, Brawley), Southern California (San Diego, Coachella Valley), Yuma (AZ), and Mexicali (Baja California, Mexico)
- **Charitable Beneficiary:** Reps 4 Vets (*Veterans of Shared Experiences*) — supporting homeless veterans with a written proceeds formula and public post-event impact reporting
- **Languages Supported:** Bilingual English (`EN`) and Spanish (`ES`)
- **Organizers & Inquiries:** Guillermo Salgado • Phone/WhatsApp: +1 (760) 554-9081 • Email: gsalgado@swainbros.com, eric@swainbros.com
- **Digital Partner:** Powered by [SwainBros.com](https://swainbros.com)

## Core Pages & Resources

- [Homepage — Event Overview, Video & Showcase Zones](https://carconiv.com/): Live countdown, official YouTube preview (`https://www.youtube.com/watch?v=gztn8mmKsDI`), 4 vehicle showcase categories, show-day schedule, and Reps 4 Vets mission.
- [About CAR CON — Story, Format, Community Impact & Visitor FAQ](https://carconiv.com/about): Cross-border car culture roots, four cornerstones, Reps 4 Vets transparency pledge, and visitor/club FAQs.
- [Exhibitors & Sponsors — Packages, Interactive Floor Plan & Media Reach](https://carconiv.com/exhibitors): Sponsorship tiers ($500–$3,000), Dealer/UTV showcases ($400+), Vendor booths ($175+), Award sponsorships ($250–$500), interactive 5-zone map, and verified 158K+ social reach metrics.
- [Contact & Online Registration Portal](https://carconiv.com/contact): Online registration for Sponsors/Dealers/Vendors, Show Cars/Car Clubs, and Spectators/Media, plus regional drive-time directions.
- [Official 2027 Sponsor Deck (PDF)](https://carconiv.com/assets/CARCON-2027-Sponsor-Deck.pdf): Downloadable 9-page sponsorship and exhibitor deck.
- [Complete Bilingual Knowledge Base (llms-full.txt)](https://carconiv.com/llms-full.txt): Exhaustive English and Spanish event specification, schedule, floor-plan zones, pricing, and FAQs for AI assistants and answer engines.

## Sponsorship & Exhibitor Pricing Summary (USD)

- **Presenting Sponsor ($3,000):** Top-tier naming/logo placement, premier vehicle/booth footprint, live Emcee & trophy stage recognition, dedicated digital campaigns.
- **Gold / Supporting Sponsor ($1,000):** Prominent flyer/signage logo placement, priority booth/display space, social media features, live show-day shoutouts.
- **Community Sponsor ($500):** Flyer/website brand recognition, 10x10 community booth option, event-day announcements.
- **Automotive Dealer / Off-Road UTV Showcase ($400+):** Multi-vehicle outdoor showroom row for Imperial Valley franchised/independent dealerships and powersports dealers.
- **Category Award Sponsor ($250–$500):** Present an official judged trophy on stage at 3:15 PM (Best Classic, Best Lowrider, Best Truck, Best Specialized/Import, Best Off-Road/UTV, People's Choice).
- **Vendor / Exhibit Booth Space ($175+):** 10x10 or 10x20 high-traffic outdoor space for automotive aftermarket, detailing, apparel, food & beverage, and local businesses.